Social Sciences

UMA’s Social Science program provides students with a curriculum and supports to increase their knowledge and skills in the social sciences. The program offers courses supporting UMA’s General Education requirements and in depth training for social science majors. The program is committed to supporting institution wide research literacy and engaging in applied social science research projects. The program delivers its curriculum using a range of hybrid designs, to students on campuses and at a distance. UMA's Social Science program is an online degree program.

Degree Offered: B.A.

Social Sciences

The Social Media Certificate at the University of Maine at Augusta


What is the Social Media Certificate?


The Social Media Certificate at the University of Maine at Augusta is designed for individuals who aspire to work with social media as content creators, marketers, analysts or administrators in the business, non-profit, governmental or educational sector.  Certificate courses impart knowledge and develop skills needed for the successful deployment of strategic social media programs. These courses are also applicable toward an associate's or bachelor's degree in a number of academic programs.

Students completing the certificate will have developed:

  • a working knowledge of current social media platforms as they are used in workplace, consumer and informal settings
  • familiarity with strategies of social media deployment
  • a command of quantitative and qualitative measures of social networks
  • the ability to analyze patterns in social media
  • experience delivering verbal and written reports on analysis and management of social media
  • a portfolio of work demonstrating these capabilities as applied to real-world social media
  • an awareness of professional opportunities in the social media field

To connect to us socially, visit the Social Media Certificate on Google+ and Facebook.



Why Study Social Media?

Why Study Social Media?

In the 21st century we face a new media landscape.  Older, more traditional forms of media such as books, radio, television and film are only social in a unidirectional sense: creators share work with an audience that is not expected to respond.  New media forms such as blogs, wikis, discussion boards, Facebook and Twitter not only incorporate two-way interaction but often involve the collaboration of aggregates or groups. For this reason, they are social media, an appropriate object of sociological analysis.

On the other hand, as findings from the Pew Internet and American Life Study demonstrate, not all people are engaged participants on the Internet, and as intensity of engagement with social media increases the portion of the American population so engaged decreases. Students who end up on the active side of the digital divide and who are not just surfing the Internet but making waves on it will have more choices in their post-baccalaureate lives.

Findings from the Pew Internet & American Life Study, 2011

As control over information is more broadly disseminated and the expression of sentiment is democratized, key players in business, politics and the non-profit sector increasingly ask questions regarding the impact of independent communications and the extent to which their own messages have diffused through online social structures. Understanding social media is key to answering these questions. Upon completion of the social media certificate, students should be both intellectually enriched and prepared to enter the workforce with a marketable skill.


Careers in Social Media

The fields available to baccalaureate graduates with a social media certificate vary widely according to the student's choice of a primary major, and social media skills can prove useful in nearly any professional environment.  However, primary jobs with responsibility for social media include:

  • Account management
  • Analyst
  • Business intelligence
  • Data management
  • Implementation consulting
  • Marketing
  • Media production and editing
  • Program evaluation
  • Public relations
  • Sales management
  • Technical support

This list is only a start. A search of currently available social media jobs produces a list numbering in the tens of thousands.


UMA Courses in Social Media

One of the strengths of the UMA Social Media Certificate is its integration with a complete undergraduate education, building capability from intellectual foundations to particular competencies. Current and prospective students may click here to review the social media certificate checksheet.  Our social media certificate can be obtained by taking the following classes:

Foundation Courses

  • MAT 100 Mathematics and its Applications
  • PSY 100 Introduction to Psychology
  • ENG 101 College Writing
  • SOC 101 Introduction to Sociology
  • CIS 131 Web Applications


Application Courses

  • BUA 263 Marketing
  • SSC 320 Research Methods in the Social Sciences
  • COM/SOC 375 Social Networks
  • COM/SOC 475 Analyzing Social Media
  • Either CIS 460/INT 460 Computers and Culture or HUM 380 Comments, Tweets and Text



Recent Research in Social Media

Research in Social Media

Social Media in Azorean Organizations: Policies, Strategies and Perceptions

Nuno Filipe Cordeiro, Teresa Tiago, Flávio Tiago, Francisco Amaral view publication

Social media have brought new opportunities, and also new challenges, for organizations. With them came the rise of a new context of action, largely influenced by the changing habits and the behavior of the consumer. The purpose of the following research is to analyze the views and strategies embraced by Azorean organizations, as well as the perceptions arising from the ...

Journal: International Journal of Advanced Computer Science and Applications - IJACSA, vol. 5, no. 12, 2014

Development of Social Recommendation GIS for Tourist Spots

Tsukasa IKEDA, Kayoko YAMAMOTO view publication

This study aims to develop a social recommendation media GIS (Geographic Information Systems) specially tailored to recommend tourist spots. The conclusions of this study are summarized in the following three points. (1) Social media GIS, an information system which integrates Web-GIS, SNS and recommendation system into a single system, was conducted in the central part of Yokohama City in ...

Journal: International Journal of Advanced Computer Science and Applications - IJACSA, vol. 5, no. 12, 2014

Social Media Impact on Marketing and Operations of Small and Medium Companies: A Delphi study

Acceptance Factors and Current Level of Use of Web 2.0 Technologies for Learning in Higher Education: a Case Study of Two Countries

Razep Echeng, Abel Usoro

The use of Web 2.0 technology tools or social media in educational context is being emphasized in recent times in different parts of the world and this has brought about a significant increase in the number of educational institutions who are aware of their usefulness when either implementing them as a separate system or incorporating them into their learning ...

Journal: International Journal of Advanced Computer Science and Applications - IJACSA, vol. 5, no. 5, 2014

Towards Improved Music Recommendation: Using Blogs And Micro-Blogs

R. Snijders, M. Spruit

With the explosive growth of the World Wide Web and the rise of social media, new approaches in Music Recommendation evolve. The current study investigates how blogs and micro-blogs can improve the perceived quality of music recommendation. A literature review and expert interviews are conducted to identify important topics regarding (micro-) blogs and Music Recommendation. Subsequently, the prototype Songdice ...

Published in 2014