UMA Strategic Plan - Key Goal 4
| Key Goal 4: Improve UMA's capacity to recruit students and increase its visibility as a desirable public higher education institution. | ||||
| 1. Expand student recruitment efforts. | ||||
| Objective | Actions Required by: | Timeframe | Who's Accountable | Progress Reports |
|---|---|---|---|---|
| 4.1.1 To improve the quality of services and create efficiencies, a Director of Enrollment Management will be appointed to oversee and coordinate the Admissions, Registrar's, Student Financial Aid and Student Accounts offices. | Director of Admissions, Registrar, Bursar, Director of Financial Aid and Office of Human Resources | Initiated: Spring 2007 Completed: Fall 2007 | V.P. for Finances | Recent History or Context for 4.1 |
| Strategies and Benchmarks for 4.1.1 | ||||
| Annual Reports FY '07 FY '08 FY '09 FY '10 FY '11 | ||||
| 4.1.2 Annually, the Admissions Office, supported by the Office of Public Information, will review and revise UMA's student recruitment plans and efforts. | Office of Public Information, Director of Communications and Marketing, Provost's Staff, Director of Admissions and Advising | Initiated: August 2006 Completed: October 2006 | Provost and V.P. for Finances | Strategies and Benchmarks |
| Annual Reports FY '07 FY '08 FY '09 FY '10 FY '11 | ||||
| 4.1.3 The University will strengthen student recruitment networks with community colleges, adult education programs and transition agencies and work with area human resource managers to develop for-credit opportunities. | Director of Communications and Marketing, Director of Admissions and Advising, and their staffs | Initiated: Fall 2007 Completed: Ongoing | Provost and V.P. for Finances | Strategies and Benchmarks |
| Annual Reports FY '07 FY '08 FY '09 FY '10 FY '11 | ||||
| 2. Shape and enhance UMA's institutional image. | ||||
| 4.2.1 In consultation with the President's and Provost's staffs and based on the goals of the strategic plan, the Office of Public Information will develop a five-year comprehensive marketing plan, which will include publications, marketing, media relations and web design and maintenance. | Office of Public Information, Director of Communications and Marketing, Provost's Staff, and Director of Admissions and Advising | Initiated: Fall 2006 Completed by January 2007 Annual reviews and modifications | President | |
| Recent History or Context for 4.2 | ||||
| Strategies and Benchmarks for 4.2.1 | ||||
| Annual Reports FY '07 FY '08 FY '09 FY '10 FY '11 | ||||
| 4.2.2 In consultation with the President's and Provost's staffs, the Office of Public Information will develop a two-year operational plan, which will include standard University publications, dates, and deadlines. | Director of Communications and Marketing, Provost, and V.P. for Finances | Initiated in Fall 2006 and bi-annually thereafter | President | Strategies and Benchmarks for 4.2.2 |
| Annual Reports FY '07 FY '08 FY '09 FY '10 FY '11 | ||||
| 4.2.3 The Office of Public Information will develop and implement an annual marketing plan, including a web component. Revisions will be predicated on available market research and enrollment trends. | Director of Communications and Marketing, Provost, and V.P. for Finances | Initiates Fall 2006 Completed: Ongoing | President | Strategies and Benchmarks for 4.2.3 |
| Annual Reports FY '07 FY '08 FY '09 FY '10 FY '11 | ||||
| 4.2.4 The University will propose a new name for Board of Trustees' approval that represents the revised mission and vision of the school as well as fits within the objectives of the UMS Plan in Strategic Direction #9: "…to help identify alternatives to the use of the phrase The University of Maine at -- in the names of the four universities, other than UMaine, that are using it." | All constituent groups | Initiated: Fall 2006 Until resolved | President | Strategies and Benchmarks |
| Annual Reports FY '07 FY '08 FY '09 FY '10 FY '11 | ||||